Many DSOs use hybrid phone models — some calls routed to a central call center, others handled in-office. But without comparative data, you're guessing which model captures more revenue.
78%
Avg dental call center answer rate
71%
Avg in-office answer rate (industry)
95%
Best-in-class answer rate (top performers)
Call center vs. in-office routing is one of the biggest operational decisions a DSO makes — and most make it without data. Unified Desk provides the comparative intelligence you need: answer rates, call quality scores, booking conversion, and revenue per answered call for both channels. Make the routing decision that maximizes revenue, not assumptions.
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